Experts

Meet Our Experts

Meridian is strongest for funded AI startups and established cross-border ecommerce brands. This team page shows the operators behind that work across positioning, SEO, GEO, Reddit, and founder-led distribution.

Founding Team

Founders

Yiwei

Founder

Founder, growth operator, and product builder

Yiwei is the founder behind the site's blog and growth point of view.

She left school at 19 to build full time after shipping 8 products before turning 19.

Her execution range is unusually wide: SEO, ASO, UI design, operations, paid acquisition, Xiaohongshu IP management, and founder-led growth.

That mix shapes how she writes about discoverability, conversion, and content systems: practical, operator-first, and tied to what actually moves a product forward.

KK

Co-founder

Commercial Growth Expert, JHU Master's Graduate

KK is a commercial growth expert and Johns Hopkins master's graduate.

She has worked with high-growth AI teams on overseas growth and strategy, launched two education ventures at the age of 20, and scaled both into category leaders within three years with more than 20M RMB in net profit.

She specializes in growth strategy, commercial conversion, and brand storytelling, and is currently focused on AI inclusivity, AI SaaS global expansion, and the hardware product lineup iClaw and uClaw.

Liam

Co-founder

AI Business & Market Landing Growth Expert

Liam is a Jiaotong University master's graduate and AI business growth expert.

He has led multiple projects that delivered more than 100M RMB in corporate revenue growth, founded an MCN institution, and built an omni-channel content matrix with more than 15 million followers across platforms.

Known for zero-to-one growth execution, he combines product thinking with brand growth expertise and has been invited as a guest speaker by CCTV and Hunan Satellite TV.

Specialists

Core Specialists

Max

AI Growth Operator

Former Marswave CMO and AI media operator

Max dropped out of an overseas undergraduate program to start building early.

He previously served as CMO at Marswave and helped take the business from zero to 3M ARR, while also working across USD-fund scouting, talent for a well-known model team, AI media operations, and product management for multiple million-user products.

He runs the Xiaohongshu account Max for AI with 40k followers and a single post with 10M views, and also writes long-form essays on the WeChat account 01Founder.

Huiling

Growth Marketing Expert

Growth Marketing Expert with a Founder's Mindset

Huiling approaches growth with a founder's mindset and a hacker's bias for action.

She focuses on the full lifecycle of AI products, from early user research and cold-start acquisition to scaling through high-impact KOL and KOC ecosystems.

Her experience spans SEO, paid ads, and cross-platform growth across AI companionship products, SaaS, and AI hardware.

One of her zero-to-one growth programs took an AI product to $1M ARR in just four months.

Fun fact: she once managed a year of life in the U.

on a total budget of $500.